SCH monogramScott C. Hollingsworth

Writing

This is where I think out loud, about narrative, institutions, and the gap between knowing something and being heard saying it.

Still frame from the APA Showcase

Case study · APA Showcase

The Other Side of Psychology

What actually happens when you take four psychologists whose entire training taught them to lead with data, and coach them to open with the person behind it instead. A case study of the APA Showcase, told through what changed in the room, not just what was said on stage. Includes full footage of the Showcase itself.

A conference main stage during a live show

Essay · with benchmark report

What Your Annual Conference Is Actually Missing

Association conferences default to panels and celebrity keynotes because that's what's always been done, not because it's what members remember. A look at what the research actually says people carry home from a conference, and why it's rarely the panel. Paired with a full benchmark report drawn from six verified industry sources.