Case studies
Four engagements.
American Psychological Association — The Showcase
The ask
APA wanted programming for its Annual Convention that would land differently than another panel.
The work
Coached four psychologists, trained to lead with data and credentials, to open instead with the person behind the expertise. Built and staged a live Showcase from their own members.
What happened
The engagement led directly to further work, a training, an introduction to a related foundation, and a second Showcase now in the works. One relationship, five engagements, two years running.
National AHEC Organization
Data Is Neutral. Story Tells Us What It Means.
Storytelling for Advocacy Impact · 2026 Leadership Forum
The ask
Ahead of their 2026 Leadership Forum, roughly 200 AHEC directors and program leaders needed to walk onto Capitol Hill the next morning able to make their work land, not just describe it accurately.
The work
A 90-minute live workshop built around a coached peer demonstration, plus several weeks of one-on-one coaching for the storyteller who anchored it.
What happened
Her story earned a standing ovation in a room already invested in the same mission.
- 95%
- rated the session excellent or very good
- 93%
- said it strengthened their ability to communicate the organization's value to policymakers
- 92%
- of Hill-visit participants felt more confident walking into congressional offices
Independent production
Behind the Headlines
The ask
None. This one wasn't commissioned. I produced and directed it independently.
The work
A live show of five journalists telling the true stories of their professional lives.
What happened
Proof that this method scales past individual coaching into a full production.
American Psychological Foundation
The Alignment
The ask
The board needed its donor-facing message to reflect a real shift in funding priorities.
The work
A board-level narrative alignment session.
What happened
A foundation-wide story donors could actually follow, and the credibility that led to further work together.
